About Us – Barbara Boccara

Welcome to Barbara Boccara, your online destination for timeless French style, where fashion meets effortless elegance. Our store is dedicated to offering the finest selection of ba&sh products — a brand celebrated for its Parisian charm, feminine energy, and modern sophistication.

Who We Are

Barbara Boccara is more than just a store; it’s a style journey. We specialize exclusively in curating the latest and most iconic pieces from ba&sh, a label founded by childhood friends Barbara Boccara and Sharon Krief. Inspired by their shared love of travel, beautiful fabrics, and the Parisian art of dressing, ba&sh has grown into a global fashion name. Our mission is to bring this uniquely French spirit directly to you, no matter where you are in the world.

The ba&sh Philosophy

At the heart of ba&sh is the idea of clothes designed by women, for women. The collections combine contemporary design with timeless appeal, offering versatile wardrobe staples that feel personal yet trend-forward. Think flowing dresses, perfectly cut blouses, effortlessly chic trousers, and outerwear that makes a statement without trying too hard. Every item embodies a balance between elegance and comfort, allowing you to express yourself with ease.

Our Collection

On barbaraboccara.com, you’ll find:

  • Dresses that transition seamlessly from day to night
  • Tops and blouses with a Parisian flair
  • Knitwear that combines warmth and style
  • Tailored trousers and skirts for refined everyday looks
  • Outerwear that redefines sophistication
  • Accessories to complete your ensemble

Each piece we feature is carefully chosen to reflect the authentic ba&sh style — timeless yet modern, feminine yet powerful.

Our Mission

Our goal is to make Parisian fashion accessible to style-conscious women worldwide. We believe that fashion should not only inspire but also empower. That’s why we focus on bringing you clothing that feels good to wear, looks exceptional, and works in your real life — whether you’re dressing for a business meeting, a weekend brunch, or a romantic evening.

Why Shop With Us?

When you shop at Barbara Boccara, you are choosing:

  • Authenticity: Every product is 100% genuine ba&sh merchandise.
  • Curated Selection: We handpick the best from each collection to give you the most versatile and stylish options.
  • Global Reach: We make French fashion available wherever you are.
  • Exceptional Service: Our team is committed to providing a smooth and enjoyable shopping experience.

Sustainability & Responsibility

We share ba&sh’s dedication to responsible fashion. The brand continues to explore sustainable fabrics, ethical production, and mindful design choices. By choosing ba&sh, you are investing in quality pieces that last, reducing the need for fast-fashion consumption.

The Parisian Spirit

Paris is more than a city — it’s an attitude, a way of life, and a source of inspiration. Through our collections, we bring you the elegance, charm, and individuality that define the Parisian woman. Whether it’s a fluid floral dress, a perfectly tailored blazer, or a playful accessory, every piece invites you to embrace your own unique style.


Barbara Boccara is your bridge to authentic Parisian chic. Explore our collections, find your signature looks, and step into the world of ba&sh — where fashion feels like second nature.